Whether the purpose of your site is to convince people to do something, to buy something, or simply to inform, testing only whether they can find information or complete transactions is a missed opportunity: Is the content appropriate for the audience? Can they read and understand what you’ve written?
Looking out of the window across Middlesbrough, lounging in the cinema room or hitting the free gym, it’s hard to believe that this is student accommodation. Rede House, which had previously been unoccupied, has been transformed by Fortis Student Living into high quality, self-contained studio flats. With the contemporary furnishings and colour schemes, it is unrecognisable from its former incarnation as a dowdy office block.
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